The importance of branded content cannot be underestimated.
Whether it be through short or long-form native articles, blogs, events, videos, infographics, quizzes, competitions, picture galleries, emails, podcasts or social media posts, getting a target audience to spend positive time in and around your product or message is generally a good idea.
By careful placement and consideration of the publishing platform, content can be associated with good deeds, useful knowledge, popular initiatives, social movements, influencers and safe spaces.
It can be personalised, unique and brave. In its best moments, it will associate a brand with a new way of thinking or acting.
And because branded content is paid for, the barriers hampering most publishers all but disappear in terms of innovation and scale.
Frankly, it can afford to be memorable
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The importance of content in building your brand
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