Differences between traditional B2C and B2B marketing strategies are narrowing rapidly. While it remains true that B2B consumers are after more practical rather than frivolous purchases, with each investment expected to proffer ROI, marketers understand the customer is essentially the same – human and after a meaningful, individual experience.
B2B buyers are becoming far more proactive when it comes to product or service research, digitally-savvy and aware of their purchasing expectations in general.
With this in mind, it is time to reassess exactly what makes a successful B2B marketing funnel and how we define a lead in the first place. Download our free report to discover more…
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What makes a good lead? Redefining the B2B customer acquisition funnel
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