We reached out to senior marketers, business owners and thought leaders across multiple industries to discover how NOT to target your audience, discover leads or sell products.
Ethical thinking in UK marketing is on the rise according to a variety of surveys and polls. During 2022, marketing platform Semrush found there was a 287% increase in internet searches asking questions about ethical marketing.
The BBC followed suit, citing a global review by management consultancy firm Accenture, which found “60% [of people] have made more environmentally friendly, sustainable, or ethical purchases since the start of the pandemic in 2020.
“Nine out of 10 of that percentage were likely to continue doing so.”
What follows is a countdown of the seven least ethical marketing practices: But what makes number one? Download to find out…
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Most hated unethical marketing practice revealed
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