Penny Wilson, CMO: ‘Technology is an absolute game changer for marketing’
Penny Wilson is the CMO for digital consultancy firm Appnovation, having previously held the role at social media management platform Hootsuite. How has the CMO role changed since you started? I ...
Blog: B2B marketing is easy said no one ever
By Eleanor Slinger, Regional Director, New Statesman Media Group & Lead Monitor In a recent global survey conducted by New Statesman Media Group, marketers worldwide were given the opportunity to ...
Senior marketers: What one question would you ask your peers?
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were asked to reach out for help or advice on any part ...
New Statesman Media Group and Lead Monitor expand to the Middle East
New Statesman Media Group (NSMG), a leading global media tech company, has launched a new office in Abu ...
Getting the message: The future of SMS marketing
The ubiquity of mobile phones gives rise to some quite remarkable statistics. According to multiple sources, nine in ten people open their text messages while more than 60% read them ...
Mobile-first at last: 5G and its impact on sales and marketing
It is projected that by 2025 there will be three billion 5G subscriptions worldwide, while as of 2020 there were just 5.83 billion overall mobile subscriptions, according to Statista. So ...
Workers reveal the main problems of WFH – and the massive upsides
In possibly the biggest seismic shift in office working ever, Covid-19 has changed the way the vast majority of industries manage their employees. Countries around the world advised businesses to ...
Myth busting: Everyone can ‘do’ marketing
Early results from a ‘marketing bugbear’ survey from New Statesman Media Group suggest one of the biggest grievances of those working in marketing is the assumption it is pretty ...
Why safe spaces mean so much to advertisers
Anyone following the news or, indeed, GB News will recognise the pressure on brands to avoid controversial content alignment. Although most of the companies who paused advertising on the polemic ...
Green marketing: The industries that gain most by promoting environmental sustainability
From lowering global greenhouse gas emissions with the Paris Agreement to the UN’s Sustainable Development Goals tackling poverty, world hunger and gender equality among 17 key goals, prolonging our ...
