Digital marketers: Why being transparent about your data exchange matters
Data is the most valuable asset when it comes to marketing. Although to be exact: accurate and reliable data is the most valuable asset. Today’s digital customer expects - nay, ...
The four myths of martech: Are B2B marketers scared of using tech?
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands. Last year, the global marketing technology industry value surpassed US$121bn worldwide, which represented ...
How B2B marketers can avoid ‘dark patterns’ and improve their data exchange
.entry-content, .post-thumbnail {width: 700px;margin: 0 auto;} .post-thumbnail { margin-bottom: 40px; } Coined in 2010 by design consultant Harry Brignull, the terms dark patterns first referred to online market places building ...
Survey reveals the three most important methods for lead generation – and here’s how to improve your results
.entry-content, .post-thumbnail {width: 700px;margin: 0 auto;} .post-thumbnail { margin-bottom: 40px; } The importance of lead generation in digital marketing is unquestionable, but the methodology is constantly shifting with the technology ...
The numbers add up: Why data journalism is vital to marketing
In 2018, there were approximately 90,000 journalists employed in the UK. Within the next year, 672,890 new businesses were registered with Companies House, adding to the 4m+ in existence. Now ...
