Why empathetic B2B marketing should be the cornerstone of 2021 strategies
The idea of hinging entire marketing campaigns around empathy may sound a little woolly to some; feel-good for the sake of it. As a B2B marketer it is difficult enough ...
The most important factors in choosing a new marketing partner revealed
Innovation and creativity top the list; reputation is surprisingly low. Whether involved in B2B or B2C (or a combination of both), most businesses and organisations will attempt cross-partnerships to achieve ...
The most effective types of marketing content for generating leads revealed
Content marketing is an enigma; there are no written rules, but plenty of marketers with strong opinions; it is deemed critical, yet tough to measure success. This is not a ...
