B2B content marketing: The importance of thought leadership
Innovative and pioneering thinking is a sought after skill for businesses, organisations and policy makers, so it is little surprise that thought leadership content sells. In B2B marketing, having an ...
Cookies, circulation and clubs: This week in marketing
Lead Monitor’s weekly round-up of interesting communications from the world of digital marketing and advertising → The death of third-party cookies is classed as a hot topic in the world ...
Making a mockery: Using comedy in marketing in four steps
Through philosophers and seminal psychoanalysts including Herbert Spencer, Kant and Sigmund Freud, humour has long been associated with psychological relief and tension reduction. In the 2000s, Frank Schmidt, Kristin Carlson ...
Marketing renewable energy: Interview with CEO of Octopus Energy for Business
We speak to Zoisa North-Bond about the difficulties of B2B marketing within the energy sector, the use of technology and the transition to Net Zero. Tell us about your role ...
How to solve the age-old problem of finding actionable leads
Every marketer wants to target the right people, with the right content, at the right time. Whether through short or long-form native articles, blogs, events, emails, videos, infographics, podcasts or ...
Podcasts and marketing: A natural fit
As Scottish poet and novelist Andrew Lang amiably observed: “Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” Whatever your view of statistical ...
Meet the robot journalist creating specialist content
As Carmen gets to work on her 98th investment story (averaging 50 a week), there is no company meeting to attend, no team bonding to avoid and zero reasons ...
Case Study: Investment in a priceless Costa Rican future
Case Study: Investment in a priceless Costa Rican future Translating to ‘rich coast’ in Spanish, Costa Rica is one of the world’s most biodiverse and eco-knowledgeable countries, protecting one-quarter of ...
Why global marketing teams should be promoting sustainability
The goal of all business is to evolve, grow, innovate - and make profit. At the baseline of such endeavours is simply to constantly exist, which is where the word ...
Why empathetic B2B marketing should be the cornerstone of 2021 strategies
The idea of hinging entire marketing campaigns around empathy may sound a little woolly to some; feel-good for the sake of it. As a B2B marketer it is difficult enough ...
