Podcasts and marketing: A natural fit
As Scottish poet and novelist Andrew Lang amiably observed: “Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” Whatever your view of statistical ...
Meet the robot journalist creating specialist content
As Carmen gets to work on her 98th investment story (averaging 50 a week), there is no company meeting to attend, no team bonding to avoid and zero reasons ...
Case Study: Investment in a priceless Costa Rican future
Case Study: Investment in a priceless Costa Rican future Translating to ‘rich coast’ in Spanish, Costa Rica is one of the world’s most biodiverse and eco-knowledgeable countries, protecting one-quarter of ...
Why global marketing teams should be promoting sustainability
The goal of all business is to evolve, grow, innovate - and make profit. At the baseline of such endeavours is simply to constantly exist, which is where the word ...
Why empathetic B2B marketing should be the cornerstone of 2021 strategies
The idea of hinging entire marketing campaigns around empathy may sound a little woolly to some; feel-good for the sake of it. As a B2B marketer it is difficult enough ...
The most important factors in choosing a new marketing partner revealed
Innovation and creativity top the list; reputation is surprisingly low. Whether involved in B2B or B2C (or a combination of both), most businesses and organisations will attempt cross-partnerships to achieve ...
The most effective types of marketing content for generating leads revealed
Content marketing is an enigma; there are no written rules, but plenty of marketers with strong opinions; it is deemed critical, yet tough to measure success. This is not a ...
