Senior marketers: What one question would you ask your peers?
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were asked to reach out for help or advice on any part ...
New Statesman Media Group and Lead Monitor expand to the Middle East
New Statesman Media Group (NSMG), a leading global media tech company, has launched a new office in Abu ...
Mobile-first at last: 5G and its impact on sales and marketing
It is projected that by 2025 there will be three billion 5G subscriptions worldwide, while as of 2020 there were just 5.83 billion overall mobile subscriptions, according to Statista. So ...
Myth busting: Everyone can ‘do’ marketing
Early results from a ‘marketing bugbear’ survey from New Statesman Media Group suggest one of the biggest grievances of those working in marketing is the assumption it is pretty ...
Green marketing: The industries that gain most by promoting environmental sustainability
From lowering global greenhouse gas emissions with the Paris Agreement to the UN’s Sustainable Development Goals tackling poverty, world hunger and gender equality among 17 key goals, prolonging our ...
MD of BHA Media: ‘For us, it’s all about supremely high-quality, targeted audiences’
Craig Hawtin-Butcher is Managing Director of BHA Media in Sydney, Australia, a subsidiary of The Intermedia Group and a former journalist and editorial director in the UK. What's been your ...
Managing director of Candyspace: ‘B2B businesses need to put experience front and centre of their marketing’
Matt Simpson is the managing director of Candyspace, an agency that designs, builds and optimises websites and apps for clients including ITV, Rolls-Royce, Mazda and Mars. He started his ...
B2B content marketing: The importance of thought leadership
Innovative and pioneering thinking is a sought after skill for businesses, organisations and policy makers, so it is little surprise that thought leadership content sells. In B2B marketing, having an ...
Cookies, circulation and clubs: This week in marketing
Lead Monitor’s weekly round-up of interesting communications from the world of digital marketing and advertising → The death of third-party cookies is classed as a hot topic in the world ...
Making a mockery: Using comedy in marketing in four steps
Through philosophers and seminal psychoanalysts including Herbert Spencer, Kant and Sigmund Freud, humour has long been associated with psychological relief and tension reduction. In the 2000s, Frank Schmidt, Kristin Carlson ...
