Leadmonitor.ai is a marketing solution that encompasses the whole campaign, from creating content to providing a sales qualified lead and everything else in-between.
This can be achieved in 5 simple steps.
1. Create content
We have over 700+ in-house research analysts, consultants and journalists, as well as thousands of external thought-leaders, to create differentiated content with actionable insight across all our key industry verticals.
Vertical
Technology, Pharmaceutical & Healthcare, Creative & Design, Financial Services, Manufacturing, Automotive & Logistics, Construction, Aerospace, Defence & Security, Consumer, Energy, Travel & Tourism, Packaging, Public Sector/Government
B2B/firmographic
Name, domain, industry, employee size, company net worth, job title and job function.
B2C/demographic
Age, gender, home value, net worth, personal income and household income.
2. Reach
Our solutions specialists will work with you to identify your target audience and give an estimate of the number of leads you can generate and reach across our network.
Evergreen content
Our team of 700+ research analysts, consultants, journalists and SEO specialists will produce hyper-personalised content for your target that they can’t ignore – on the website or on a search engine.
Microsites
We will create your own microsite that will host your content, products and copy, utilising our internal team of developers, designers (UX/UI), SEO and marketing specialists.
Videos & webinars
Produce content that is more interactive and engaging to your audience, working with our in-house video and webinar production teams.
3. Promotion & Targeting
Once your target audience is selected and your custom content created, we will start promoting it across our range of channels and websites.
Targeting
We will ensure your campaign is impactful as possible by combining our user and company level data alongside propensity models to effectively target your audience (identified and anonymous) across our network.
Websites
Your content will be promoted across a group of over 45 specialist websites (B2B & B2C) with 9 million+ monthly visitors per month, reaching your prospects wherever possible.
Other channels
We will promote your campaign through our social media accounts, pop-ups, advertisements, search engines (SEO) and PPC channels, amplifying your message as much as possible.
4. Insight
From the first moment and throughout your campaign, you will have access to a real-time dashboard that shows you all the leads generated and which users & companies have been engaging with your content.
Audience analysis
Understand who is interested in your content by viewing the firmographic data of each company and the demographic data of each user who has been viewing your content through our IP tracking and enriching technology.
Lead generation
Provide sales with instant leads that have either submitted their details or been identified through their behavioural intent, which can then be integrated directly into your CRM, with email notifications set up to your liking.
Content rankings
Receive updates on how well your content is performing through SERP rankings, traffic or engagement to help inform your content strategy.
5. Optimise
Every day your campaign is live, we discover more about your target audience, your business and how we can provide more leads to improve your campaign.
Machine learning
Our propensity models are constantly being updated with users’ behavioural data across our network, making our selections more refined and accurate upon every mouse click and helping you to reach more prospects.
Strategy review
Our expert team will offer advice on your content and marketing strategy and where it can be optimised. We will also work with your sales and marketing teams to give best advice on converting your leads into sales.
Audience growth
We are constantly growing our network with ambitious year on year targets to attract more users to your content, providing you with an increasing opportunity to generate more leads.
