How AI is revolutionising B2B marketing: The inside story
To many marketers, using artificial intelligence (AI) in either B2C or B2B campaigns seems contradictory. They see a machine making intelligent choices rather than a human, with all its consciousness ...
The four myths of martech: Are B2B marketers scared of using tech?
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands. Last year, the global marketing technology industry value surpassed US$121bn worldwide, which represented ...
The future of marketing is all about the technology
Since the beginning of digital marketing, there was marketing technology. Makes sense, right? The blending of marketing and tech became known as martech, thanks in the main to the widely-accepted ...
Four pieces of tech all marketers should know about
As with most industries with clout, digital marketing is keeping pace with the fourth revolution, commonly known as Industry 4.0. Or in other words, smart technology is front and ...
