Senior marketers: What one question would you ask your peers?
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were asked to reach out for help or advice on any part ...
Getting the message: The future of SMS marketing
The ubiquity of mobile phones gives rise to some quite remarkable statistics. According to multiple sources, nine in ten people open their text messages while more than 60% read them ...
Mobile-first at last: 5G and its impact on sales and marketing
It is projected that by 2025 there will be three billion 5G subscriptions worldwide, while as of 2020 there were just 5.83 billion overall mobile subscriptions, according to Statista. So ...
Myth busting: Everyone can ‘do’ marketing
Early results from a ‘marketing bugbear’ survey from New Statesman Media Group suggest one of the biggest grievances of those working in marketing is the assumption it is pretty ...
MD of BHA Media: ‘For us, it’s all about supremely high-quality, targeted audiences’
Craig Hawtin-Butcher is Managing Director of BHA Media in Sydney, Australia, a subsidiary of The Intermedia Group and a former journalist and editorial director in the UK. What's been your ...
Public sector marketing: How difficult is it to reach decision makers?
Just like most strands of marketing enterprise, reaching those who actually hold the purse strings is the end goal, be it public sector organisation, consumer or another business. Or as ...
Joanne Sweeney interview: ‘Public sector marketing is simply about owning the conversation’
We talk to Joanne Sweeney, founder of Public Sector Marketing Institute and organiser of Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne is a two-time published author on ...
Why relaunching websites should be a marketer’s dream
Across B2B and B2C, websites are ubiquitous and for good reason. Owning a digital space where you can set out stall, a central hub for content and contact makes ...
Cookies, circulation and clubs: This week in marketing
Lead Monitor’s weekly round-up of interesting communications from the world of digital marketing and advertising → The death of third-party cookies is classed as a hot topic in the world ...
Making a mockery: Using comedy in marketing in four steps
Through philosophers and seminal psychoanalysts including Herbert Spencer, Kant and Sigmund Freud, humour has long been associated with psychological relief and tension reduction. In the 2000s, Frank Schmidt, Kristin Carlson ...
