Public sector marketing: How difficult is it to reach decision makers?
Just like most strands of marketing enterprise, reaching those who actually hold the purse strings is the end goal, be it public sector organisation, consumer or another business. Or as ...
Joanne Sweeney interview: ‘Public sector marketing is simply about owning the conversation’
We talk to Joanne Sweeney, founder of Public Sector Marketing Institute and organiser of Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne is a two-time published author on ...
Why relaunching websites should be a marketer’s dream
Across B2B and B2C, websites are ubiquitous and for good reason. Owning a digital space where you can set out stall, a central hub for content and contact makes ...
Cookies, circulation and clubs: This week in marketing
Lead Monitor’s weekly round-up of interesting communications from the world of digital marketing and advertising → The death of third-party cookies is classed as a hot topic in the world ...
Making a mockery: Using comedy in marketing in four steps
Through philosophers and seminal psychoanalysts including Herbert Spencer, Kant and Sigmund Freud, humour has long been associated with psychological relief and tension reduction. In the 2000s, Frank Schmidt, Kristin Carlson ...
Marketing thought starters: something to inspire for Monday morning…
Lead Monitor’s weekly round-up of interesting communications from the world of digital marketing and advertising → To office, or not to office - that is the burning question for numerous ...
Now is the time for marketers to fully embrace VR
From gaming to healthcare treatments, retail advertising to tourism, virtual reality (VR) already permeates a host of industries. It is no surprise given the innovation and drive involved with most ...
How to solve the age-old problem of finding actionable leads
Every marketer wants to target the right people, with the right content, at the right time. Whether through short or long-form native articles, blogs, events, emails, videos, infographics, podcasts or ...
Why emailing is still so very important for modern marketers
Beginning as an experiment to see if two computers could exchange a message, we have programmer Ray Tomlinson to thank for the very first email back in 1971. Although not ...
Podcasts and marketing: A natural fit
As Scottish poet and novelist Andrew Lang amiably observed: “Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” Whatever your view of statistical ...
