Podcasts and marketing: A natural fit
As Scottish poet and novelist Andrew Lang amiably observed: “Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” Whatever your view of statistical ...
Meet the robot journalist creating specialist content
As Carmen gets to work on her 98th investment story (averaging 50 a week), there is no company meeting to attend, no team bonding to avoid and zero reasons ...
Case Study: Investment in a priceless Costa Rican future
Case Study: Investment in a priceless Costa Rican future Translating to ‘rich coast’ in Spanish, Costa Rica is one of the world’s most biodiverse and eco-knowledgeable countries, protecting one-quarter of ...
Why global marketing teams should be promoting sustainability
The goal of all business is to evolve, grow, innovate - and make profit. At the baseline of such endeavours is simply to constantly exist, which is where the word ...
How AI is revolutionising B2B marketing: The inside story
To many marketers, using artificial intelligence (AI) in either B2C or B2B campaigns seems contradictory. They see a machine making intelligent choices rather than a human, with all its consciousness ...
Why empathetic B2B marketing should be the cornerstone of 2021 strategies
The idea of hinging entire marketing campaigns around empathy may sound a little woolly to some; feel-good for the sake of it. As a B2B marketer it is difficult enough ...
Virtual Reality: How events, forums and conferences will deal with 2021
Virtual Reality: How events, forums and conferences will deal with 2021 It is fair to say the concept of virtual events being the norm last year was not predicted or ...
The four myths of martech: Are B2B marketers scared of using tech?
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands. Last year, the global marketing technology industry value surpassed US$121bn worldwide, which represented ...
The most effective types of marketing content for generating leads revealed
Content marketing is an enigma; there are no written rules, but plenty of marketers with strong opinions; it is deemed critical, yet tough to measure success. This is not a ...
The future of marketing is all about the technology
Since the beginning of digital marketing, there was marketing technology. Makes sense, right? The blending of marketing and tech became known as martech, thanks in the main to the widely-accepted ...
