Four pieces of tech all marketers should know about
As with most industries with clout, digital marketing is keeping pace with the fourth revolution, commonly known as Industry 4.0. Or in other words, smart technology is front and ...
The future of marketing is all about the technology
Since the beginning of digital marketing, there was marketing technology. Makes sense, right? The blending of marketing and tech became known as martech, thanks in the main to the widely-accepted ...
Account-based marketing (ABM) – everyone is doing it, so make the best use of your data
There is one aspect on which most B2B marketers agree: the success of any ABM campaign depends on the quality of your data and targeting capabilities. For this reason, we ...
