Corporate sponsorship in competitive gaming grew from a niche marketing experiment into a billion-dollar industry between 2017 and 2021. Then it collapsed. The peak was the FTX-TSM naming rights deal,...
TL;DRPepsi ended its halftime show sponsorship after Super Bowl LVI in 2022, and Apple Music replaced it with a multi-year deal reported at roughly $40 million to $50 million annually.Anheuser-Busch...
In 2014, the Associated Press began publishing quarterly corporate earnings stories written entirely by software. By 2016, the same system was churning out minor league baseball game recaps. It looked...
Ask Your Peers collects the lived tactics, mistakes and results of practitioners working inside the same discipline. It replaces hypothetical advice with what people have actually tried and what they...
TL;DRGuinness reportedly paid £6 million for the 2019 Six Nations title sponsorship, escalating to £12 million by 2024.The total six-year deal from 2019 to 2024 was estimated near £50 million.Guinness...
TL;DROf the six major sponsorship deals signed for the 2019 F1 season, three ended after a single season or sooner, including the Haas-Rich Energy pact which collapsed mid-season.Racing Point's title...
In 2019, Harvard Business Review published a number that has since become the most cited statistic in sustainable consumer goods marketing. It reported that 65 percent of shoppers say they...
TL;DRThe 2019 Tour was won by Egan Bernal of Team Ineos.Its five main partners were LCL (yellow jersey), Škoda (green), E.Leclerc (polka-dot), Krys (white) and Continental (tyres).Every jersey sponsor from...
TL;DRSuper Bowl LIV was played on 2 February 2020 at Hard Rock Stadium, Miami Gardens; Kansas City beat San Francisco 31-20.Fox charged up to $5.6 million for a 30-second spot.Anheuser-Busch...
The Grand National at Aintree Racecourse has carried a commercial title partner continuously since 1984, with a single gap: the 2004 race, run without a naming-rights backer after Martell withdrew....
Premier League clubs sell two primary sponsorship assets on their matchday shirts: the chest position and the sleeve patch. For the 2023/24 campaign, the 20 clubs collectively generated an estimated...
