Sports Sponsorship: How the Money Works
Sponsorship is how most of professional sport is actually financed. A shirt front, a stadium name, a competition title and a jersey on a cycling team are all the same...
Sports Business
Analyzes sponsorship economics, stadium costs, athlete franchising, and event advertising in global sports.
Tennis players who built businesses after Wimbledon success
Professional tennis players who lift a trophy at Wimbledon walk away with more than silverware and a cheque. They leave with a brand, a roster of wealthy contacts, and a...
How Premier League Money Reshaped Women's Football
In August 2024, control of the Women's Super League and the Women's Championship passed from the Football Association to Women's Professional Leagues Limited, an independent company owned by the 24...
How Steve Howard and other footballers plan for retirement
Steve Howard retired from professional football in 2013 after a career as a striker for Luton Town, Derby County, and Leicester City. He now advises current players on how to...
How Mo Farah and Rafael Nadal Built Trademark Portfolios
Sir Mo Farah and Rafael Nadal have each turned their names, logos and signature celebrations into protected trademarks with the European Union Intellectual Property Office. Farah secured exclusive rights to...
Ed Woodward: The Businessman Who Reshaped Manchester United
Ed Woodward resigned as executive vice-chairman of Manchester United on April 20, 2021, two days after the club surfaced as a founding member of the European Super League. He formally...
Who Owned the 2019 NFL Playoff Teams
TL;DRThe January 2019 playoffs, after the 2018 regular season, featured 12 teams; the New England Patriots beat the Los Angeles Rams in Super Bowl LIII.Six of the 12 were run...
Football club ownership shifts to state funds
For most of the 20th century, English football clubs belonged to local businessmen. Many were lifelong fans who treated the club as a community asset, not a financial instrument. That...
Guinness Six Nations deal: reported £50m, 2019-24
TL;DRGuinness reportedly paid £6 million for the 2019 Six Nations title sponsorship, escalating to £12 million by 2024.The total six-year deal from 2019 to 2024 was estimated near £50 million.Guinness...
Man City UAE sponsors: £67.5M revenue in dispute
In September 2008, the Abu Dhabi United Group, owned by Sheikh Mansour bin Zayed Al Nahyan, bought Manchester City FC. Within three years, the club announced a 10-year partnership with...
F1 Team Sponsors for the 2019 Season
TL;DROf the six major sponsorship deals signed for the 2019 F1 season, three ended after a single season or sooner, including the Haas-Rich Energy pact which collapsed mid-season.Racing Point's title...
Red Bull clears Horner after probe
In early February 2024, Red Bull Racing publicly confirmed that an investigation had been opened into its team principal Christian Horner after a female employee alleged inappropriate behaviour. The complaint...
