A growing cohort of professional footballers is skipping the traditional post-retirement roles of punditry and coaching in favor of venture capital, private equity, and tech startups. The shift reflects a...
Football kit deals now split into two distinct revenue streams. Shirt-front sponsorship pays for brand exposure on the jersey. Technical supply contracts pay for the right to manufacture and distribute...
Tottenham Hotspur Stadium opened on 3 April 2019 with a Premier League match against Crystal Palace. It was designed from the ground up as a technology platform that also happens...
The Premier League's front-of-shirt sponsorship market is the most expensive inventory in global football. For the 2023-24 campaign, total annual revenue from these deals exceeded £300 million. That figure is...
TL;DRIEG put NFL sponsorship revenue for the 2019-20 season at a record $1.47 billion.Seven league-wide partners joined, including Caesars, Lowe's, Oakley, Rocket Mortgage and H&M.Caesars became the league's first official...
Tottenham Hotspur Stadium opened on 3 April 2019 with a price tag of between £1 billion and £1.2 billion and a promise to regenerate one of London's poorest boroughs. The...
TL;DRThe 2019 Tour was won by Egan Bernal of Team Ineos.Its five main partners were LCL (yellow jersey), Škoda (green), E.Leclerc (polka-dot), Krys (white) and Continental (tyres).Every jersey sponsor from...
TL;DRSuper Bowl LIV was played on 2 February 2020 at Hard Rock Stadium, Miami Gardens; Kansas City beat San Francisco 31-20.Fox charged up to $5.6 million for a 30-second spot.Anheuser-Busch...
Dexter Blackstock retired from professional football in 2017 after 15 years as a striker for Southampton, Queens Park Rangers, and Nottingham Forest. Within months, he founded Sport Business and Education,...
TL;DRRussia spent approximately $4.88 billion building and renovating 12 stadiums for the 2018 World Cup, with the federal government contributing 200 billion rubles and regional governments 50 billion rubles.Only one...
The Grand National at Aintree Racecourse has carried a commercial title partner continuously since 1984, with a single gap: the 2004 race, run without a naming-rights backer after Martell withdrew....
Premier League clubs sell two primary sponsorship assets on their matchday shirts: the chest position and the sleeve patch. For the 2023/24 campaign, the 20 clubs collectively generated an estimated...
