Premier League

Premier League shirt sponsorship value and ban; football kit deals hit £1.5bn; Tottenham's tech unifies retractable pitch and payments.
Business

Hawk-Eye offside tech delayed by Premier League

by Kenneth Ma | 31 August 2026
In April 2024, all 20 Premier League clubs voted unanimously to introduce semi-automated offside technology (SAOT). The system, supplied by Hawk-Eye Innovations, a wholly-owned subsidiary of Sony Group Corporation, was...
Business

Football kit deals hit £1.5bn in 2023-24

by Kenneth Ma | 31 August 2026
Football kit deals now split into two distinct revenue streams. Shirt-front sponsorship pays for brand exposure on the jersey. Technical supply contracts pay for the right to manufacture and distribute...