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Premier League Sponsors 2019-20: Every Club's Shirt and Kit

The 2019-20 Premier League had no title sponsor for the first time. Shirt deals totaled £349.1 million. Liverpool won the title. Everton ended its SportPesa deal.
english-premier-league-sponsors-2019-20

The 2019-20 Premier League season ran from August 2019 to July 2020, stretched by the pandemic, and ended with Liverpool as champions. It was also the high point of betting sponsorship in English football: 11 of the 20 clubs wore a gambling brand across the front of their shirts.

Below is every club's shirt sponsor and kit maker for that season, the league's own commercial partners, and what has changed since, above all the ban on gambling shirt sponsors that took effect with the 2026-27 season.

Liverpool and Chelsea in their 2019-20 shirts at the UEFA Super Cup, August 2019
Mehdi Bolourian, Wikimedia Commons, CC BY 4.0

Premier League 2019-20: kit makers and shirt sponsors

Club Kit maker Front-of-shirt sponsor
Arsenal Adidas Emirates
Aston Villa Kappa W88
Bournemouth Umbro M88 (Vitality for the last nine games)
Brighton & Hove Albion Nike American Express
Burnley Umbro LoveBet
Chelsea Nike Yokohama Tyres
Crystal Palace Puma ManBetX
Everton Umbro SportPesa
Leicester City Adidas King Power
Liverpool New Balance Standard Chartered
Manchester City Puma Etihad Airways
Manchester United Adidas Chevrolet
Newcastle United Puma Fun88
Norwich City Erreà Dafabet
Sheffield United Adidas USG
Southampton Under Armour LD Sports
Tottenham Hotspur Nike AIA
Watford Adidas Sportsbet.io
West Ham United Umbro Betway
Wolverhampton Wanderers Adidas ManBetX

Who paid for the shirts

Betting brands on 11 of 20 shirts

Eleven clubs carried gambling companies: Aston Villa (W88), Bournemouth (M88), Burnley (LoveBet), Crystal Palace and Wolverhampton Wanderers (both ManBetX), Everton (SportPesa), Newcastle United (Fun88), Norwich City (Dafabet), Southampton (LD Sports), Watford (Sportsbet.io) and West Ham United (Betway). Most were Asian-facing brands buying visibility with the league's large overseas television audience rather than with fans in England.

The rest of the league

The biggest clubs relied on long-standing deals outside betting: airlines at Arsenal (Emirates) and Manchester City (Etihad Airways), banks and financial services at Liverpool (Standard Chartered), Tottenham Hotspur (AIA) and Brighton & Hove Albion (American Express), and carmaking at Manchester United (Chevrolet). Leicester City carried King Power, the duty-free group owned by the club's owners. Chelsea's shirt read Yokohama Tyres; its switch to the mobile network Three began on 1 July 2020, as the season was finishing. Bournemouth replaced M88 with Vitality for its final nine games after the restart in June 2020.

Sleeves and kits

Sleeve sponsorship, allowed since 2017-18, was still new. Deals confirmed for that season include Visit Rwanda at Arsenal, Western Union at Liverpool, Nexen Tire at Manchester City, Kohler at Manchester United and StormGain at Newcastle. On kits, Adidas supplied six clubs, Umbro four, Nike and Puma three each, with New Balance, Erreà, Kappa and Under Armour one apiece.

The league's own partners

Beyond the clubs, the Premier League sold its own partnerships. EA Sports was lead partner. Barclays renewed as official bank for the three seasons from 2019-20 to 2021-22. Budweiser took over the beer category from Carling in 2019. Coca-Cola had been official soft drink since 2018-19 and Cadbury official snack since 2017. Nike supplied the match ball, and Panini took the collectables licence from 2019-20.

Where things stand now

On 13 April 2023 the Premier League's clubs agreed collectively to withdraw gambling sponsorship from the front of their matchday shirts. The rule applies from the 2026-27 season, which is now under way, so a line-up in which more than half the league wore betting brands cannot recur. The agreement covers the front of the shirt only; sleeve and stadium deals with gambling companies remain permitted.

Several 2019-20 arrangements have also changed on their own terms. Liverpool left New Balance for Nike in 2020, Chelsea's Yokohama deal gave way to Three, and Nike's run as match-ball supplier ended when Puma took over from 2025-26.

Key facts

  • Season: 2019-20 (August 2019 to July 2020)
  • Champions: Liverpool
  • Clubs with gambling shirt sponsors: 11 of 20
  • Most common kit maker: Adidas (six clubs)
  • Gambling front-of-shirt ban: Agreed 13 April 2023; applies from 2026-27

Frequently asked questions

How many Premier League clubs had betting sponsors in 2019-20?

Eleven of the 20 carried a gambling company on the front of their shirts.

Who sponsored Chelsea's shirt in 2019-20?

Yokohama Tyres. Three's shirt deal began on 1 July 2020.

When does the Premier League's gambling shirt ban start?

With the 2026-27 season, under an agreement the clubs reached on 13 April 2023. It covers the front of the matchday shirt.

About the author

, Editor

Kenneth Ma is the editor of LeadMonitor.ai, covering the companies, deals and policy decisions shaping business and technology markets.

View all 428 articles by Kenneth Ma  ·  Our editorial policy

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