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The Sponsors Powering the 2019 Tour de France

The sponsorship tiers, key partners like LCL and Škoda, and the business model of the Amaury Sport Organisation for the 2019 Tour de France.
tour-de-france-2019-sponsors

The 2019 Tour de France, won by Egan Bernal of Team Ineos, carried two layers of sponsorship. The race itself was financed by partners of the organiser, Amaury Sport Organisation, whose names ride on the leaders' jerseys. The 22 teams were financed separately, each by title sponsors whose names are the team's name.

The two layers have aged very differently. The Tour's own jersey sponsors are all still in place seven years on. The teams' sponsors have turned over almost completely.

AG2R La Mondiale at the 2019 Tour of Britain
Geof Sheppard, Wikimedia Commons, CC BY-SA 4.0

Race partners of the 2019 Tour de France

Partner Role in 2019 Status now
LCL Yellow jersey (overall leader) Still yellow jersey sponsor in 2026
Škoda Green jersey (points); official vehicles Still green jersey sponsor in 2026
E.Leclerc Polka-dot jersey (mountains) Still polka-dot sponsor in 2026
Krys White jersey (best young rider) Renewed to 2026
Continental Official tyre partner Still official tyre partner in 2026
Tissot Official timekeeper Still an official sponsor in 2026

The race partners

Five companies were the Tour's main partners in 2019: the bank LCL, sponsor of the yellow jersey; the carmaker Škoda, sponsor of the green jersey and supplier of the race's vehicles; the retailer E.Leclerc, sponsor of the polka-dot jersey, which it had taken over from Carrefour; the optician Krys, sponsor of the white jersey; and the tyre maker Continental. Tissot kept the time.

This is the most stable sponsorship roster in cycling. Every one of those partners was still associated with the Tour in 2026. LCL still sponsors the yellow jersey, and 2026 was Škoda's 23rd consecutive Tour.

The 22 teams of 2019 and what they are now

Team in 2019 Now
Team Ineos INEOS Grenadiers; racing as Netcompany INEOS from the 2026 Giro
Team Jumbo–Visma Team Visma | Lease a Bike
Deceuninck–Quick-Step Soudal Quick-Step
Bora–Hansgrohe Red Bull–BORA–hansgrohe
Trek–Segafredo Lidl–Trek
EF Education First EF Education–EasyPost
UAE Team Emirates UAE Team Emirates–XRG
Team Sunweb Team Picnic PostNL
Mitchelton–Scott Team Jayco AlUla
Bahrain–Merida Bahrain Victorious
Astana Pro Team XDS Astana Team
Groupama–FDJ Groupama–FDJ United
AG2R La Mondiale Decathlon CMA CGM Team from 2026
Movistar Team Movistar Team
Cofidis Cofidis
Total Direct Énergie Team TotalEnergies (since June 2021)
Wanty–Gobert Intermarché–Wanty
Lotto–Soudal Lotto Intermarché
Team Dimension Data Folded after 2021 (NTT Pro Cycling in 2020, Qhubeka in 2021)
CCC Team Folded after 2020
Team Katusha–Alpecin Ended after 2019
Arkéa–Samsic Name since has varied
Stage 19 start of the 2019 Tour de France at Saint-Jean-de-Maurienne
Florian Pépellin, Wikimedia Commons, CC BY-SA 4.0

The teams' sponsors

Team sponsorship works on shorter cycles. A title sponsor buys the team's name for a few seasons, and when it leaves, the team either finds a replacement or folds. Of the 22 teams that started the 2019 Tour, only Movistar and Cofidis race under the same name today.

Three teams have gone. Katusha–Alpecin ended after the 2019 season. CCC Team folded after 2020. Team Dimension Data became NTT Pro Cycling in 2020 and Qhubeka in 2021 before folding at the end of that year.

The rest survived by changing hands. Team Sunweb became Team Picnic PostNL; Trek–Segafredo became Lidl–Trek; Mitchelton–Scott became Team Jayco AlUla; Bora–Hansgrohe added Red Bull; Wanty–Gobert became Intermarché–Wanty. Team Ineos, the 2019 winners, became INEOS Grenadiers and from the 2026 Giro d'Italia races as Netcompany INEOS, under a deal reported at around €100 million over five years. AG2R La Mondiale, one of the Tour's oldest team sponsors, gives way to Decathlon CMA CGM Team from 2026.

Where things stand now

The contrast between the two layers explains the economics of the sport. The Tour sells a fixed, three-week television event watched worldwide, and its partners renew because the inventory does not change. Teams sell a season of racing whose results nobody can guarantee, so their sponsors come and go.

The jersey colours of 2019 are still carried by the same four brands. The team names on the start line of 2026 would be largely unrecognisable to a spectator from that year.

Key facts

  • Race: Tour de France 2019
  • Winner: Egan Bernal (Team Ineos)
  • Main partners: LCL, Škoda, E.Leclerc, Krys, Continental
  • Teams: 22
  • Teams folded since: Katusha–Alpecin, CCC, Dimension Data

Frequently asked questions

Who sponsored the jerseys at the 2019 Tour de France?

LCL the yellow jersey, Škoda the green, E.Leclerc the polka-dot and Krys the white.

Are the same sponsors still on the jerseys?

Yes. All four were still jersey sponsors in 2026.

Which 2019 Tour teams no longer exist?

Katusha–Alpecin, CCC Team and Dimension Data, which raced as NTT and then Qhubeka before folding after 2021.

About the author

, Editor

Kenneth Ma is the editor of LeadMonitor.ai, covering the companies, deals and policy decisions shaping business and technology markets.

View all 428 articles by Kenneth Ma  ·  Our editorial policy

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