Sports Sponsorship: How the Money Works
Sponsorship is how most of professional sport is actually financed. A shirt front, a stadium name, a competition title and a jersey on a cycling team are all the same...
Sponsorship
Tracks sponsorship revenues, historical deals, and athlete franchises across Premier League, Grand National, and Super Bowl.
How Technology Is Reshaping Professional Tennis
The US Open removed line judges from every court in 2022. The Australian Open had done the same a year earlier. Wimbledon, the last holdout, announced in October 2023 that...
Monzo quits Halifax arena deal after backlash
In June 2019, UK challenger Monzo announced a 10-year naming rights agreement to rebrand Halifax, Nova Scotia's Scotiabank Centre as the 'Monzo Centre.' The deal collapsed within days. Monzo retreated...
Tennis players who built businesses after Wimbledon success
Professional tennis players who lift a trophy at Wimbledon walk away with more than silverware and a cheque. They leave with a brand, a roster of wealthy contacts, and a...
How Premier League Money Reshaped Women's Football
In August 2024, control of the Women's Super League and the Women's Championship passed from the Football Association to Women's Professional Leagues Limited, an independent company owned by the 24...
How Steve Howard and other footballers plan for retirement
Steve Howard retired from professional football in 2013 after a career as a striker for Luton Town, Derby County, and Leicester City. He now advises current players on how to...
How Mo Farah and Rafael Nadal Built Trademark Portfolios
Sir Mo Farah and Rafael Nadal have each turned their names, logos and signature celebrations into protected trademarks with the European Union Intellectual Property Office. Farah secured exclusive rights to...
Ed Woodward: The Businessman Who Reshaped Manchester United
Ed Woodward resigned as executive vice-chairman of Manchester United on April 20, 2021, two days after the club surfaced as a founding member of the European Super League. He formally...
Premier League Sponsors 2019-20: Every Club's Shirt and Kit
TL;DRIn 2019-20, 11 of the 20 Premier League clubs carried a gambling company on the front of their shirts.Adidas and Umbro dressed the most clubs; Liverpool wore New Balance, Norwich...
Mike Ashley: Frasers Group billionaire founder
Mike Ashley is the British billionaire founder of Frasers Group, the retail conglomerate formerly known as Sports Direct. He bought Newcastle United in May 2007 and sold it in October...
Smart Town Lelystad: why the Dutch 5G testbed collapsed
The Smart Town project in Lelystad, Netherlands, was conceived as a large-scale, real-world testing ground for 5G and smart-city technologies. It was to be built on a site near Lelystad...
Sheikh Mansour builds $1B global portfolio
Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates and Minister of Presidential Affairs, controls a global portfolio that stretches across football clubs, carmakers, space...
