Who Owned the 2019 NFL Playoff Teams
TL;DRThe January 2019 playoffs, after the 2018 regular season, featured 12 teams; the New England Patriots beat the Los Angeles Rams in Super Bowl LIII.Six of the 12 were run...
Sponsorship
Tracks sponsorship revenues, historical deals, and athlete franchises across Premier League, Grand National, and Super Bowl.
Football club ownership shifts to state funds
For most of the 20th century, English football clubs belonged to local businessmen. Many were lifelong fans who treated the club as a community asset, not a financial instrument. That...
Esports sponsorship bubble bursts after 2020 boom
Corporate sponsorship in competitive gaming grew from a niche marketing experiment into a billion-dollar industry between 2017 and 2021. Then it collapsed. The peak was the FTX-TSM naming rights deal,...
UEFA Champions League 2018-19 Sponsors: Santander Joins
TL;DRBanco Santander was an Official Sponsor of the UEFA Champions League for the 2018-19 through 2020-21 seasons, a three-year deal that also covered the Super Cup, Youth League Finals, and...
ATP Finals 2019: full partner roster and deals
TL;DRThe 2019 ATP Finals had 11 partners across five tiers, with Nitto Denko as the title partner on a 2017-2020 deal.No financial value was disclosed for any of the 11...
Mercedes-Benz Stadium: Falcons' $1.6B tech deal
In August 2017, the Atlanta Falcons moved into a new $1.6 billion stadium, replacing the Georgia Dome. The venue, now called Mercedes-Benz Stadium, was built through a public-private partnership that...
Wimbledon 2019 Sponsors: The Full Partner Roster
TL;DRThe 2019 Championships ran with official partners from Rolex and Slazenger to Evian and Lavazza.Three were new that year: American Express (payments), Oppo (smartphones) and Keith Prowse as exclusive hospitality...
Guinness Six Nations deal: reported £50m, 2019-24
TL;DRGuinness reportedly paid £6 million for the 2019 Six Nations title sponsorship, escalating to £12 million by 2024.The total six-year deal from 2019 to 2024 was estimated near £50 million.Guinness...
Man City UAE sponsors: £67.5M revenue in dispute
In September 2008, the Abu Dhabi United Group, owned by Sheikh Mansour bin Zayed Al Nahyan, bought Manchester City FC. Within three years, the club announced a 10-year partnership with...
F1 Team Sponsors for the 2019 Season
TL;DROf the six major sponsorship deals signed for the 2019 F1 season, three ended after a single season or sooner, including the Haas-Rich Energy pact which collapsed mid-season.Racing Point's title...
Red Bull clears Horner after probe
In early February 2024, Red Bull Racing publicly confirmed that an investigation had been opened into its team principal Christian Horner after a female employee alleged inappropriate behaviour. The complaint...
Footballers shift to VC and startups post-career
A growing cohort of professional footballers is skipping the traditional post-retirement roles of punditry and coaching in favor of venture capital, private equity, and tech startups. The shift reflects a...
