Football kit deals now split into two distinct revenue streams. Shirt-front sponsorship pays for brand exposure on the jersey. Technical supply contracts pay for the right to manufacture and distribute...
The Premier League's front-of-shirt sponsorship market is the most expensive inventory in global football. For the 2023-24 campaign, total annual revenue from these deals exceeded £300 million. That figure is...
TL;DRIEG put NFL sponsorship revenue for the 2019-20 season at a record $1.47 billion.Seven league-wide partners joined, including Caesars, Lowe's, Oakley, Rocket Mortgage and H&M.Caesars became the league's first official...
TL;DRThe 2019 Tour was won by Egan Bernal of Team Ineos.Its five main partners were LCL (yellow jersey), Škoda (green), E.Leclerc (polka-dot), Krys (white) and Continental (tyres).Every jersey sponsor from...
TL;DRSuper Bowl LIV was played on 2 February 2020 at Hard Rock Stadium, Miami Gardens; Kansas City beat San Francisco 31-20.Fox charged up to $5.6 million for a 30-second spot.Anheuser-Busch...
Dexter Blackstock retired from professional football in 2017 after 15 years as a striker for Southampton, Queens Park Rangers, and Nottingham Forest. Within months, he founded Sport Business and Education,...
The Grand National at Aintree Racecourse has carried a commercial title partner continuously since 1984, with a single gap: the 2004 race, run without a naming-rights backer after Martell withdrew....
Premier League clubs sell two primary sponsorship assets on their matchday shirts: the chest position and the sleeve patch. For the 2023/24 campaign, the 20 clubs collectively generated an estimated...
