Nitto Denko entered the 2019 ATP Finals as title partner, a commercial relationship that began in 2017 after Barclays ended its long association with the season-ending championship. Nitto's original agreement covered the event through 2020. That year in London, the tournament carried 11 partners arranged across five tiers, from Platinum down to Official Supplier. No public source disclosed a financial value for any of those arrangements.
The 2019 commercial architecture matters primarily as a reference point. Nitto renewed twice after that season, first in 2020 and again in November 2025, locking the partnership in through 2030. Several brands from the 2019 roster did not hold the same tier in later editions. Lexus arrived as automotive partner in 2023, and Stella Artois became the beer sponsor in 2025. The 2019 lineup falls in the penultimate year of Nitto's original 2017-2020 deal.
Every 2019 sponsor appears below by partnership tier, along with what is publicly known about contractual terms. No deal values were published, and few contract lengths were: Dunlop's five-year Official Ball deal, which began that year, is the clearest exception.
Title Partner: Nitto Denko
Nitto Denko stepped into the title role in 2017, succeeding Barclays. The initial agreement locked in four years, carrying the Japanese materials manufacturer through 2020. The 2019 edition marked the third year of that original commitment. Nitto paid an undisclosed annual sum for naming rights and top-tier visibility across the O2 Arena, broadcast packages, and digital channels.
Specific financials for the 2017 deal were never released. Nitto used the association to lift brand recognition beyond its Asian home market. The company's name sat inside the official event title: the Nitto ATP Finals.
After 2019, Nitto extended twice. The first renewal, in September 2020, ran to 2025; the second, in November 2025, runs to 2030. The 2019 season therefore stands as the penultimate year of the original deal framework.
Four Platinum Partners
Emirates, FedEx, Infosys, and Peugeot each occupied Platinum Partner status for the 2019 ATP Finals, the tier directly below the title partner. Emirates and FedEx brought long histories with the tournament. Infosys, the Indian IT services firm, had been a partner since 2015. Peugeot described 2019 as its fourth consecutive year of involvement with the championship.
None of the four disclosed the length or value of their individual agreements. End dates for Emirates, FedEx, Infosys, and Peugeot stayed out of public view. Typical partnership cycles for ATP events suggest multi-year commitments, but no documentation confirms that assumption. Peugeot's statement about a fourth straight year is the only tenure indicator among the group.
Platinum Partners received prominent court-side signage, broadcast integration, and hospitality packages.
Gold and Silver Partners
Three brands held Gold Partner status in 2019: Rolex, Lacoste, and Canary Islands Tourism. Rolex and Lacoste are fixtures across tennis, though the specifics of their ATP Finals commitments stayed private. Canary Islands tourism was new for 2019, placing regional destination branding into the tournament, aimed squarely at the European travel market.
Two Silver Partners rounded out the tiers: Tecnifibre and Dunlop, both racquet and equipment manufacturers. Dunlop became the Official Ball of the ATP Tour and the ATP Finals from 2019 under a five-year deal. No value was published for either Silver Partner.
The gap between Gold and Silver tiers in 2019 came down to visibility and hospitality access. Gold Partners claimed on-court branding and premium hospitality; Silver Partners received a smaller signage footprint and fewer experiential rights.
Official Supplier: Maui Jim
The sole entry in the lowest commercial tier was Maui Jim, the Official Supplier and the ATP's official eyewear since 2015. The eyewear company supplied product for tournament staff, hospitality areas, and prize-giving ceremonies. Official Supplier status typically leans on product provision rather than cash payments, though the precise nature of the Maui Jim arrangement stayed undisclosed.
No contract length or financial figure reached the public record for this partnership.
The 2019 roster had no beer partner; that category stayed empty until Stella Artois became Official Beer Sponsor and a Gold Partner in May 2025. Automotive passed from Peugeot to Lexus, which became Official Automotive Partner and a Platinum Partner in 2023.
What Was Not Disclosed
The most striking feature of the 2019 ATP Finals commercial structure is what remains unknown. No published deal values exist for any of the 11 partnerships. Nitto's title fee stayed private, as did the payments from Platinum, Gold, and Silver partners. Most contract lengths were private too; Dunlop's five-year ball deal is the main exception.
This opacity is standard for ATP Finals sponsorships. Unlike some European football leagues or major U.S. sports properties, tennis events rarely publish individual deal values. The ATP Tour discloses aggregate commercial revenue in its annual reports but does not break out per-sponsor figures.
Analysts and journalists covering sports sponsorship have noted the lack of transparency in tennis deal terms relative to other sports, but no regulatory requirement compels disclosure. The 2019 ATP Finals sponsorship details therefore rest on official partner lists and occasional statements about tenure, such as Peugeot's reference to a fourth year.
Where Things Stand Now
The 2019 ATP Finals ran with Nitto as title partner and the sponsors listed above active. Nitto's original 2017-2020 deal was renewed in 2020 and again in November 2025, extending through 2030. The tournament relocated from London to Turin in 2021, but the commercial structure held largely intact across that move.
Lexus became the Official Automotive Partner and a Platinum Partner of the Nitto ATP Finals in 2023. That deal was extended in November 2025 through 2028. Stella Artois became the Official Beer Sponsor and a Gold Partner of both the ATP Tour and ATP Finals in May 2025, with an agreement running through 2028. Stella Artois filled a category absent in 2019; Lexus took over automotive from Peugeot.
The 2019 partner set therefore serves as a reference point for the event's commercial landscape before those later changes. Most sponsors from 2019 continued in some form, though some may have shifted tiers or terms.
Key Facts: 2019 ATP Finals Sponsors by Tier
- Title Partner: Nitto Denko (original deal 2017-2020)
- Platinum Partners (4): Emirates, FedEx, Infosys, Peugeot
- Gold Partners (3): Rolex, Lacoste, Canary Islands Tourism
- Silver Partners (2): Tecnifibre, Dunlop
- Official Supplier (1): Maui Jim
- Published deal values: None disclosed for any sponsor
- Known contract length: Dunlop (five years from 2019)
- Nitto subsequent renewals: 2020 and November 2025 (through 2030)
2019 ATP Finals Sponsorship Tiers and Known Terms
| Tier | Sponsor | Contract Length Published | Financial Value Published |
|---|---|---|---|
| Title Partner | Nitto Denko | No (known 2017-2020 from announcement) | No |
| Platinum | Emirates | No | No |
| Platinum | FedEx | No | No |
| Platinum | Infosys | No | No |
| Platinum | Peugeot | No (stated 4th consecutive year) | No |
| Gold | Rolex | No | No |
| Gold | Lacoste | No | No |
| Gold | Canary Islands Tourism | No | No |
| Silver | Tecnifibre | No | No |
| Silver | Dunlop | Yes (5 years from 2019) | No |
| Official Supplier | Maui Jim | No | No |
Frequently Asked Questions
What was the title sponsor of the 2019 ATP Finals?
Nitto Denko was the Title Partner, having replaced Barclays in 2017 on a four-year agreement through 2020.
How many Platinum Partners did the 2019 ATP Finals have?
Four: Emirates, FedEx, Infosys, and Peugeot.
Which 2019 sponsor had a publicly confirmed contract length?
Dunlop, whose five-year Official Ball deal began in 2019. Most other lengths were not disclosed.
Were any financial values published for the 2019 sponsorship deals?
No. No published deal values exist for any of the 2019 ATP Finals partnerships.
Did Nitto Denko continue after 2019?
Yes. Nitto extended its title partnership in 2020 and again in November 2025, remaining the title partner through 2030.
